In the world of mobile search, speed is everything. AMP (Accelerated Mobile Pages) is an open-source framework designed to create lightning-fast mobile pages. For years, AMP was a key factor for publishers aiming to get into the coveted ‘Top Stories’ carousel. However, the SEO landscape has evolved. With the rollout of the Page Experience update, the focus has shifted from ‘is it AMP?’ to ‘is it fast and user-friendly?’
While AMP is no longer a strict requirement for Top Stories, it remains one of the most reliable ways to achieve the excellent performance metrics that are part of the Core Web Vitals. This category will explore the technical requirements for a valid AMP implementation and how it fits into a modern SEO strategy focused on overall page experience. For the official project homepage, see amp.dev.
Key Topics in AMP Implementation
A valid AMP page requires a strict set of technical standards. The following guides cover the most critical aspects of a technical AMP audit.
