In the grand theater of the web, your page titles and metadata are the marquee that entices people to come inside. They’re the first thing that users see in the search results, and they play a crucial role in whether or not someone clicks on your link. This category will explore the art and science of writing effective page titles and meta descriptions that will improve your click-through rates and SEO rankings.
Think of your page title as the title of a movie, and your meta description as the short summary on the back of the DVD case. A good title and summary will make you want to watch the movie, and a good page title and meta description will do the same for your web page. For a deeper dive into the world of on-page SEO, see our article on on-page SEO.
Your Guide to a More Clickable Website
Here are some of the key topics we’ll cover in this category:
