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External HTML

Definition

Indicates HTML content hosted on external pages, i.e., webpages that are not part of the website’s domain. The External HTML subreport within the Content Types report focuses on analyzing the external HTML pages linked from your website. It provides insights into the number, quality, and relevancy of external HTML pages, allowing you to assess their impact on your website’s credibility, user experience, and search engine optimization.

Implementation

To implement the findings of the External HTML subreport, consider the following actions:

  • Review and verify the relevance and quality of external HTML pages linked from your website.
  • Ensure that external links open in new tabs/windows to maintain user engagement on your site.
  • Add clear and descriptive anchor text to external links, providing context and transparency to users.
  • Regularly update and validate external links to ensure they lead to trustworthy and reliable sources.
  • Validate the external HTML pages for their credibility and ensure they provide a seamless user experience.

Benefits

  • Improved Site Navigation: External HTML links can provide alternate routes for users to find relevant content, thereby improving site navigation and reducing bounce rates.
  • Improved Online Visibility: Proper optimization of external HTML links can improve your website’s search engine rankings, increasing your online visibility.

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