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Hreflang: Non-200 hreflang URLs

Definition

This indicator identifies hreflang URLs on your website that do not return a 200 status code. Hreflang tags are used to indicate the language and regional targeting of web pages, helping search engines display the appropriate version of your content to users based on their location and language preferences.

Implementation

Verify that all hreflang URLs return a 200 OK HTTP status code. Correct any non-200 status codes or invalid URLs to ensure proper language and regional targeting.

Benefits

  • Accurate Language and Regional Targeting: By fixing the non-200 hreflang URLs, you ensure that search engines properly recognize and understand the language and regional targeting signals of your pages. This helps deliver the correct version of your content to the intended audience.
  • Improved International SEO: Correct implementation of hreflang tags enhances your website’s international search engine optimization efforts, making it easier for users in different countries to find and engage with your localized content.
  • Enhanced User Experience: Providing users with content in their preferred language and region increases their satisfaction and improves their overall experience on your website.

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