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Orphan URLs

Definition

Orphan URLs are webpages on a website that are not internally linked from any other pages. These pages are isolated and not easily discoverable by search engine crawlers or users navigating the website. Orphan URLs may experience lower visibility and indexing issues.

Implementation

To address orphan URLs, review the internal linking structure of your website. Ensure that each page is linked from at least one other page within the website. Consider adding relevant links to orphan URLs from other pages, such as navigation menus, related content sections, or sitemaps. Improving internal links can help search engine crawlers discover and index orphan URLs more effectively.

Benefits

  • Improved Webpage Discoverability: Orphan URLs create a dead end for users and web crawlers, making it difficult for them to navigate to other parts of your website. By fixing this indicator, you improve the discoverability of your webpage, making it easier for users and crawlers to find and access your content.
  • Better User Engagement: By ensuring that all URLs are linked properly, users are encouraged to explore your website, improving their engagement with your content.
  • Increased Crawlability: Orphan URLs hinder the crawlability of your website, preventing web crawlers from accessing all of your valuable content. By fixing this issue, you increase the crawlability of your website, contributing to improved search engine optimization.

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We understand that each client is unique and deserves services that are personalized to them. As a result, we provide a wide range of search marketing solutions. We offer personalized services to match your individual goals, whether you require a one-time consultation or a comprehensive, integrated campaign encompassing SEO, PPC, and social media.

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