In the world of web accessibility, it’s the little things that make a big difference. And when it comes to your pages, one of the most important little things is the title element. The title element is an HTML element that defines the title of a webpage. It’s displayed in the browser tab and in the search results. This guide will explore the importance of the title element and how to fix it.
Think of your website as a library. Each book has a title that tells you what the book is about. The same is true for your website. By giving each page a unique and descriptive title, you can create a more accessible and user-friendly experience for everyone. For a deeper dive into the world of accessibility, see our article on accessibility.

Your Guide to a More Accessible and User-Friendly Website
Fixing missing title elements is a simple but important task. Here’s how to do it:
- Identify Your Pages Without a Title Element: Use an accessibility testing tool like Creeper to crawl your site and identify any pages that are missing a title element.
- Add a Title Element to Your Code: You can add a title element to your pages by simply adding the <title> element to the <head> section of your HTML file. The value of the element should be a short, descriptive name for the page.
The SEO Power of an Accessible Website
An accessible website is a more successful website. By making your website more accessible, you can improve your user experience, reach a wider audience, and even improve your SEO. For more on the importance of a well-structured website, check out this guide to page titles from WebAIM.
Don’t let your pages be a mystery to your users. By taking the time to give them titles, you can build a more accessible and successful online presence. For more on how to create a winning on-page strategy, see our article on on-page SEO.

Frequently Asked Questions
What is the title element?
The title element is an HTML element that defines the title of a webpage. It’s displayed in the browser tab and in the search results.
Why is it important for my pages to have a title element?
It’s important for your pages to have a title element so that users can understand what the page is about. This is especially important for users who are blind or have low vision, as they may not be able to see the content of the page.
How do I add a title element to my pages?
You can add a title element to your pages by simply adding the <title> element to the <head> section of your HTML file. The value of the element should be a short, descriptive name for the page.
Ready to give your pages a name? Start your Creeper audit today and see how you can improve your website’s accessibility.