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Link Structure
Definition
Link structure refers to the organization and arrangement of internal and external links within a webpage and across a website. A well-designed link structure enhances the accessibility, crawlability, and user experience of a website. It also influences the flow of ranking signals and search engine visibility.
Implementation
To optimize link structure, review the arrangement of internal and external links on webpages. Ensure that important pages receive sufficient internal link prominence. Implement logical and intuitive navigation menus. Use descriptive anchor text for internal and external links. Aim for a hierarchical structure that facilitates search engine crawling and user navigation.
Benefits
- Improved Navigation: Proper link structure enhances website navigation and usability, leading to a better user experience.
- Better SEO: A well-structured link profile signals to search engines that your website is established and trustworthy, improving SEO.
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